I am Pabllo

Five Year Special

Creative Concept

Art Direction

Amstel has developed a series of promotional materials for Pabllo Vittar's 5-year DVD anniversary release. As the official sponsor, the brand has been a steadfast supporter of the artist since the beginning of her career, demonstrating a strong commitment to her journey.

With a strong brand presence, we crafted a teaser for the DVD release, and what's more, the artist chose "I AM PABLLO" as the name of her tour, drawing a connection to the campaign she participated in alongside Amstel.